[fmkamchatka]

I'm not familiar with football betting but it seems to me that the initial example is not a very good analogy. In the case of shareholders, someone initially lent money to the company in exchange for shares (owning part of the company) from which the company benefits. On the other hand, betting on a football team's success doesn't increase its odds of winning, hence it wouldn't make sense for the team to comment or apologize on the outcome of the bet.