[ddmma]

Humans are un/predictable but gain their interest, attract their volatile attention with your unique value proposition. As rule of thumb you might consider the following: If (Pleasure - Pain > O) then { Purchase == Yes }

Interesting read: Stephen Wendel, Designing for Behavior Change - Applying Psychology and Behavioral Economics

[BritBrat]

Thank you so much! I will definitely have to look into that!

[ddmma]

Also do it like everything is depending on it, it’s even more fun :)