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by constantcrying
1286 days ago
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Discoverability seems to be your largest problem. To sell inventory you need to increase both the number of visits and the likelihood of converting a visit into a sale. The later is mostly about your product and its presentation, what would make you buy that product? Getting potential customers is another thing entirely. The quality of product/site is irrelevant if the number of visitors is small. The easiest way of increasing visitors is of course paid advertising, ideally targetting potential customers. Before paying significant money make sure that the views convert into actual sales! If your website is only available via google that is bad. You should increase your discoverability, e.g. social media activities (tutorials, blogs, entertainment) or even other stores e.g. etsy (likely reduces profit margin, but customers are there). Google offers very little discoverability, just try how hard it is to reach your website via google, by just searching for the terms a customer who knows nothing about you would search for. |
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