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by ceejayoz
1285 days ago
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> If they can't show good ads in Europe, I assume that they will lose money and eventually have to close down here. They can't do it based on external browsing activity. In-Facebook likes, comments, group memberships, clicks, etc. sound like they'd still be applicable, and give pretty good targeting info for a lot of folks. |
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> If upheld, though, this decision will make it much harder for Facebook and other platforms to show users ads based on what they click, like, share and watch within these platforms' own apps.
> While Meta is already allowing users to opt out of personalizing ads based on data from other websites and apps, it has never given any such option for ads based on data about user activity on its own platforms.