[makeitdouble]

It is, depending on how long you've been using the platform.

For instance if you've been on iOS for a few years and bought a healthy amount of music, those are virtually gone after moving to android. You can mitigate that by either

- forever keep paying Apple through an Apple Music subscription

- somewhat extract the tracks and DRM free them (tracks were DRM free when bought from the Mac, but not when bought on iOS last time I tinkered with it). Of course Apple will make as hard as they can to block this route.

Same for movies and books, and for games/apps as well if they don't have a multi OS pricing scheme.

Switching cost is not just time spent to get used to, more often than not it"s a non significant amount of money lost in the process.

Same deal the other way round of course: Google is more diligent on exposing their content on iOS, but there will stil be paid games and apps to be lost in the process.