[BrandonMTurner]

If it is "just 1s and 0s", does this mean making desktop software is also 'not real work'? And thus, copying desktop software is also not problem just as copying music is not a problem. And programmers should go find a new way to make money that is not developing and selling desktop software?

[benologist]

Programmers already did - complete, mandatory binding to online services because your user account / subscription can't be distributed like the software.