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by sylens 1290 days ago
They also broke SC2 into three $60 boxes products, segmenting the multiplayer each time, right at the dawn of the free to play MOBA era on PC. My entire SC2 friend group ditched Heart of the Swarm for League of Legends and never looked back.

Wings of Liberty was a great time, though.

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That triple expansion pack model tanked SC2.

But also, just not being able to play cooperatively with friends was the final death knell. SC was designed for an era where you played alone and then you played against others who played alone because there weren’t a lot of anyone playing SC or anything really.

LoL unlocked an entire demographic of kids who wanted to play with friends. A great explosion in online VC tech helped foster this and the rest is history. Gaming is now a social activity and all the top sellers right now effectively leverage this.