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Google is full of people that for a want of a better word are simply arrogant. They think that the purpose of AI is for them to show off their skills and... that's it. At best they'd use it internally for selling you more ads, they don't seem to think other people are worthy of using the output of their efforts in any shape, way, or form.

I don't think the papers they put out are to "show off." It's for advancing the entire field. Imagine if they had kept the Transformer paper in house which everyone uses and is basically the standard in AI now. AI wouldn't be anywhere close to where it is today. Also, I think it's a little ridiculous to think Google would spend $100B over the past 10 years on AI research and not think this stuff will be seen in important products.