[octodog]

$7b seems wrong. That would require about 40 million subscribers each paying $15 a month. Peak subscribers was 12 million and many would be paying for slightly cheaper long term subs.

[Aerroon]

I don't know what the true numbers are, but didn't they also sell the game and expansions for like $40-60 on top of the subscription?

[virgildotcodes]

Plus they sell in game services, cosmetics, and game time tokens.

[Kamq]

They didn't do that much much at the peak of WoW. There were some pets you got by buying the collector's edition of the game but that was it. No paid mounts, no server transfers, no level boosts.

The paid stuff was a monetization tactic after the decline.

[ac29]

The peak of player numbers or the peak or revenue? It strikes me as entirely possible that the former peaked before the latter.

[Kamq]

Peak subscribers. I should have been more specific.