[Mz]

My understanding is it is not monetized and already has a business purpose. As I understand it, monetizing it could potentially interfere with the existing business purpose. I've seen a smidgeon of discussion about this previously but cannot find it.

For some things of value, charging money (more) directly is a good way to kill the goose laying the golden egg. This is a concept I have struggled with for many years, but from the opposite side of the fence: How to make money when I know it to be true that charging directly would be a major fail, a case of "you can't get there from here". I don't have answers in that regard for my projects (and thus I don't have money). Presumably, pg (who does have money) and whomever else makes decisions about such things are not idiots about such details, so I am thinking it likely won't be monetized (at least not in the way you suggest -- as another person suggested, in some sense it already is since it plays a role in their business strategy).