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by ddw 5283 days ago
Do you have a link for this "pulled the plug" assertion? It's my understanding that Radiohead always intended to release the CD in stores all along because "some fans would not have the technological means to obtain the new material." according to Wikipedia.

Yes, they do still believe in traditional distribution to a point (after giving it away for three months), but I think it's unfair to characterise it as a failure.

2 comments

He's suggesting that because Radiohead eventually took down the page, the experiment was a failure. He's conveniently ignoring the fact that their online opt-in pay system generated more revenue than their last published album before they dismantled it, demonstrating that demand/revenue in the new model exceeded the old.

I do have a link to cite: http://www.nme.com/news/radiohead/40444

Failure is a subjective term. Radiohead released their next album at a fixed price with a rollout into traditional formats as well.