The context to my post are the reliability issues that def. can be instrumented and fixed.
Business and pricing model not so much unless the engineer is willing to add the Sales prefix to their engineer role ;)
But even the pricing model - measure and compare the costs, competitors, and value derived (ok, commodity now vs 5yrs ago) and work with people pitching prices.
That’s still designing, analyzing, measuring systems - prices instead of code - definition of engineering.