[latchkey]

It isn't misleading though. It is exposing what really happens under the covers.

They didn't have to run the ads or even be truthful about being blocked. Fact is, they would have been blocked and the ads are indeed targeted. All of the details in those ads, are true.

Even if FB doesn't collect the data itself, any time you shop online, you get added to buckets and those buckets get shared when the seller uploads the target data back to FB and then the process starts all over again.