|
|
|
|
|
|
by vineyardmike
1285 days ago
|
|
|
Interestingly, there are a lot of ads that are like this… just subtler. If you’ve ever seen tee shirts and similar products in ads that say things like “This Kansas City redhead likes their coffee with whiskey” or some other uncanny specific junk, thats how this works. There is a whole new category of products based around these ads. I don’t know what they’re actually called actually, but it was on HN sometime in the last year. They’re usually tee-shirts and other “made on demand” products, and they use the magic of software to generate images for the ads, and products that produce to a ton of permutations, and target ad demographics that fit all of description. The products aren’t real until someone clicks the link, and then software knows which ad you clicked and generates it for that permutation. The whole idea that the un-canny match will be enough to attract buyers for the novelty, and they eschew the inventory risk by just printing on demand. |
|
|
I built an ad engine for Kink.com (NSFW) which had ads placed on even higher traffic sites like PH. I built the original pixel tracker for Marin Software, and @stickfigure and I built GearLaunch, which was the backend that sold those t-shirts you're talking about.
Needless to say, you don't see as many t-shirt ads any more because FB cracked down on it... not because of the targeted ads, but because it became a copyright infringement game and it was easy to block the people creating the ads (and shirts) as they were all outside of the US (ie: Vietnam). That and thankfully FB didn't want their wall to be all ads for t-shirts, lol.