[nonce34234]

If a company turns a profit of $20,000 a day, and then suddenly it turns a profit of $1 a day, do you think that is not going to catch their attention, despite not being a loss in absolute terms?

It is a huge loss in terms of day over day profits. This is attention grabbing for a business.

GoDaddy looks at day over day sales and sees a drop. It is probably the most important event that's happened to that department in months. We already know it has gotten their attention because now they are doing damage control, however disingenuous or mitigated by overriding concerns it may be.