[snowwrestler]

For me the secret has been in managing the level of the backlight. If the screen is at least as bright as the ambient light level, reflections will not be noticeable. Kind of like how house windows seem so much more reflective at night.

In very bright conditions (like bright sunlight), the backlight can’t be bright enough. But in those conditions, matte screens suck too: they look super washed out, like there is a thick fog n front of the screen. (Optically it is the same phenomenon: diffused light rays start to overpower direct light rays.)