[duffpkg]

There is the classic triangle of patients, providers and insurance. I think in any path you choose you have to think about which leg of the tripod you want to put forward.

There is this wealth of new pricing data but I haven't yet seen it employed in really practical ways that help patients day to day so I think there are some oppourtunities there. I think GoodRX has done a very good job in improving patients decision making around drugs as an example.

The other point I frequently make is maybe not to overshoot too far. There are a LOT of simple problems that need solving. I think I see a pitch about this or that "reimaging healthcare" every day. In practice there are huge and obvious problems in the basics of provider and patient communication. For people with serious illness making sure the patient knows and can get to the right place at the right time is very underserved.