[threepipeproblm]

I hope you don't take this the wrong way, but what many of those authors seem to have in common is, in my opinion, that they embrace the narrative fallacy. They tell a story that is plausible, seems to fit trends in real data, and satisfies a reader's need to understand... and I think can all be worth reading. But as someone who has been quite successful in sales, I wonder if that is the sort of material you need to be seeking. Read Nassim Taleb to understand the narrative fallacy. And here is the best piece of sales advice I can offer. Don't try to persuade anyone of much of anything. Find people who already want what you're selling. Or, at least, sell them something they already want. Shocking, I know, but you'd be surprised how many people beat their head against the wall on this... counter-intuitively, realizing that "convincing people" is dumb can make you more persuasive, albeit in a way that you may only appreciate when you have embraced this. Also, find out what call avoidance is and figure out how to avoid that.