[HPsquared]

It's a problem with politics in general: that of some slogan going around which gains traction among a wide range of people, but different people have different interpretations of what the slogan actually means. They support their chosen definition, not that of others.

In fact, I would propose this kind of ambiguous slogan has, as a memetic advantage over more well -defined ideas, precisely because of this "broad appeal" which is actually the broad appeal of a slogan, not a policy.