[jrochkind1]

Yup. And the NYT probably brings in more income from web ads than print ads.

The print ads probably don't cost nearly what they used to, since they reach so many fewer people, which is probably also part of the story of this being the first time someone paid for every print placement in an issue. 30 years ago it would have cost ridiculous sums of money, today it's much less.

(although the OP also says "in addition to most of its premier digital advertising real estate", so I don't know. when I go to nytimes.com without an ad-blocker, the first two ads I saw were for Ford; and "ruggable", the latter of which is definitely targeted to my personal tracked history. But clicking around more then I saw a huge GE one.)

I don't have the numbers at hand, but I recently read an article that said in the USA total market, far more money is currently spent on web ads than on all traditional media (including newspapers, magazines, and television too). Which, of course, has a lot to do with how newspapers are kind of dying...