[micadep]

This is not clickbait.

Helmets prevent the adoption of cycling because people don't want to look stupid in a helmet.

Yet, for cyclists like for pack animals, safety is in numbers. Safety is also in dedicated infrastructure, to share less road with cars, but is not going to be built unless there is enough adoption.

Having to wear helmets that are as cool as swimming armbands is not good for adoption.

Maybe start by having a Steve Jobs like person building a cool helmet? Or make it less ridiculous (in the eye of society) by running ad campaigns with Kardashian's, Ronaldo, or whoever people look up to and want to emulate.