I'd bet that most would conclude that the best use for those frequencies is broadcast.
In Seattle, half a million people listened to KIRO-AM 710 last month [1]. In Boston, 454,600 people listened to WBZ-AM 1030 [2]. In Los Angeles, 625,500 people listened to KFI-AM 640 [3].
It's difficult to justify discontinuing an audio service that is performing as a top conduit for audio (more than Spotify or Pandora, for example) because of a perception that the service is no longer viable.
The only real use I'd see would be some new iteration of Loran-C, to have something harder to jamm and spoof then current GNSS systems.
But the local noise from car and other electronics would likely make it less useful.