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by lelandfe
1287 days ago
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You've rather missed my point, I think: an unfamiliar or aging look over what is a common interface is a huge problem for gaining new users. Further, I have witnessed people not understand rotary phones. Plunk one down in front of 10 teenagers and I would wager few indeed would intuit it immediately. |
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Regardless, on the topic of drawing new users, if the users truly are "new", then any look will be unfamiliar to them, but yes, luring users over from competitors may be tricky.
I don't really know about the dated look, though. For example in computer UI design we had flat, then went shapely, then went flat again. It reminds me of architecture: there is always the disconnect between people who like an older style (like when Classical Mediterranean architecture came back in vogue and we saw a bunch of public buildings being built with all pillars and triangles) and people who want some kind of new experimental style (like when Jugendstil started appearing).
There is always a balance that can be found between finding a presentation that aligns with market trends and a presentation that stands out and draws attention. It's up to the people running the show where on the axis they decide to plant themselves.