[pdonis]

It's easy to interpret the headline as telling you what the article is actually saying...if you already know what the article is actually saying.

But my initial reaction on reading the headline was: "Huh? They're saying wearing a helmet makes you less safe? That doesn't make sense! A helmet protects your head." I suspect I'm not alone (at least one other poster in this discussion has called the headline "deliberately deceptive clickbait", which is an even stronger claim than just "clickbait").

[JAlexoid]

What would be the correct article title, that wouldn't be like a paper abstract?

[pdonis]

How about "Public policy on helmet laws has unintended consequences"?