[cwizou]

Even as a "Normand", I have to agree that this indeed lovely butter ;)

To give a bit of context, Bordier is considered very high-end/premium butter that you find mostly at cheesemongers (the large ones you see in the video, they get cut on demand) and Michelin star restaurants (the small cones for example). It's not particularly cheap, but unless you have a local small farm around (doing it the old way, which is probably not much of a thing), it's about as good as butter can get.

I stumbled upon that video a few days ago and was a bit surprised that even their "standardised" products (the "plaquettes", aka the rectangles you'll see around the end with striations on them) were still shaped manually.