[pasbesoin]

Crocodile tears

At this point, perhaps I'm biased and this is not the most productive response, by my personal opinion is still to "nuke 'em".

Far too little and way too late -- they were part of getting this monstrosity rolling, and their current action does little to stop it.

Put it in the entertainment industry's own lingo: The world needs an "example". And I think we'd have a hard time finding a better candidate (though there may be a some yet more deserving).