[drewcoo]

> . . . small claims courts . . .

That is one possible way to respond.

Another useful response is getting the media to publish a story and give AMZN a little public shame. It helps pressure the company to "do the right thing."

Best of all, people don't need to choose only one!

> . . . loyal customers . . . Amazon doesn't care about that . . .

Makes for an even better bad publicity story, though, doesn't it?