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No one will catch up as Apple owns their entire design.

MS has to work with Intel, Nvidia, AMD, etc. Dell the same.

With Apple owning the entire design their results should make it clear communication overhead is what creates the market fragmentation. In order for all the bean counter fiefdoms to be appeased a laptop gets released that is great BUT 9 hour battery life (out of the box, 6 in 12 months), or 1080p screen, or bad thermal design, or nose camera…

It’s hard enough to align goals in one behemoth let alone half a dozen.

A whole lot of tech products then are designed as Beanie Babies looking to capture attention in the short term, boost quarterly sales, earn bumps for a VP.

Apple is the only consumer gadget company taking the approach of linearly designing the entire stack over time. Everyone else is just looking to get through the holidays right now, respond to the metrics in 2023.