[quags]

Rackspace is a dinosaur and their main problems have really come from failure to adapt to the changing times - but for them it has been a hard pivot. Back in the early 00s rackspace was know for excellent service and support which you paid a premium for this. They began to get under cut first by the unmanaged server space where you could get a 99 server for their 500+ / month. When the price is so different it is hard to pivot because execs are looking only at the bottom line. Then vps -> cloud came further undercutting them and the cloud services that are mostly self serve took off. Now they are still left with fanatical support as their tag line , higher cost , but no longer investing in this fanatical support. This becomes just a business case of you can’t have your cake and eat it too.