I bet if you ask city people to either kill an animal or grab a shrink-wrapped package containing a vegetarian meat substitute, by far the majority would choose the latter.
But you're also comparing apples to oranges. I would take the shrink-wrapped thing to, just because I have neither the means nor the skill to slaughter (or store) an animal. Offer people to either get a crate of raw soy or kill an animal, then we are at a comparable level.
… For a meal or 2, and then they're just as likely to grab the knife after realizing how nasty those meat substitutes taste compared to the real thing.