[chrischen]

Facebook was never really about social. They just stumbled upon the realization that commenting on friends’ stuffs and looking at some of it was addicting. That’s why there was backlash against it because people realized Facebook wasn’t really working to help us improve our social relationships in any way but merely using it to steal our attention, much to our detriment (waste time).

Eventually AI was developed to automate addictive content which is just a more generalized solution yo what FB was doing.