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by nowherebeen
1287 days ago
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What you are describing is the broadcast model. Instagram is moving towards that model to compete with TikTok but that is exactly why people stopped using it because it’s no longer the Instagram they were using. Influencers (aka personalities) are only entertaining for a short period of time. They have constantly churn out new content to keep engaging users. It is because user don’t know them and are less attached. Therefore as long as TikTok has influencers that can continue to make new content, it will keep attracting new users. But I suspect that this is also not long term sustainable. People, both influencers and users, will get burned out eventually. Your argument that network model dies because of broadcast model is just one part. My argument still stands that eventually people will get tired of a social media product and move on to the next ones. Not sure how my observations are lazy though considering your does not provide anymore insight that others didn’t already know… it’s already been reported on Rolling Stone, Venture Beat, etc back in July. Aren’t you just regurgitating their idea with offhand keywords? |
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Agreed re broadcast model - that's an important distinction too vs the classic follower model. This is why, despite my best efforts, I still see content from strangers on my twitter feed. They know it drives engagement.
> People, both influencers and users, will get burned out eventually.
I disagree - because the space here is endless. Influencers will churn out and users will move on to the next one. I don't think users will get burned out - their tastes will evolve. Each phase of life has its own content pool. I'll describe my own journey here: I got married this past year. In the lead up to that, there were tons of wedding planning videos. Now I get served a lot of married couple w/no kids content. That'll probably keep changing as I move through life.