[lmedinas]

There are 3 reasons why Tiktok succeeded and Instagram struggles.

1) The focus of the Social Network is normal people, doing anything it might be interesting to others. Which is pretty much the contrary of Instagram which focus on Celebrities and "Friends".

2) Tiktok has an amazing fine-tuned Algorithm. Its like even a mirror of your subconscious, it tries very much to play anything you desire to see.

3) Instagram, Youtube and Twitter are full of ads. It just breaks the user experience. Youtube experience sucks too because they show Videos with higher probability of views which in turn are tipically big youtubers playing sponsored content.