[elgar1212]

> Casey Lewis, a youth-culture consultant who writes the youth-culture newsletter After School, told me over email. “They don’t want to be on it, but they feel it’s weird if they’re not.

A "youth-culture consultant" trying to predict the future? How scientific

Since this whole article is just one big hot take, here's another hot take: eponymous social media as a whole is on the way out. The only stuff anyone can put on eponymous social media is personal brand stuff (think LinkedIn), never anything actually genuine

It's impossible for people to have real engagements under eponymous social media because anything they can say could be turned against them

IG is predominantly just marketing, whether it's people showing off (like LinkedIn), pages trying to build a following with e.g. pet videos so they can make money from ads, annoying influencer "content", or actual overt ads