[throwaway82388]

It is remarkable how hard it is for a business to simply last a decade. To do it at the scale of the incumbent apps is astounding to me.

While TikTok is growing quickly, we still don’t know its long term potential, how ‘sticky’ it is. I’d predict it has a trajectory more like Twitter and less like Snapchat. But it could well become a YouTube. All we can do is wait and find out.

[nickthegreek]

TikTok has a creator fund that incentives and rewards their creators. It is much closer to YouTube than Twitter or Snapchat. And I’m pretty sure it’s DAUs are way greater than both of those as well.

[throwaway82388]

I regretted the Twitter comparison as soon as I reread my comment. I was thinking in broader terms — apps where the bulk of users follow creators and not personal contacts tend to grow and sustain very differently. But it’s so obviously most similar to YouTube, from a user perspective, it’s an accelerated YouTube experience.

[chadlavi]

It's almost like these businesses don't actually provide any value (the users do, but the users aren't motivated to provide value, just motivated to drive engagement)