[specialist]

Like the CPG, dating, porn, gaming, and clothing industries?

Some categories of brands can be long lived. Coca Cola and Disney.

Some categories of brands are mayflies. Pop music, TV, fast fashion.

My hunch is the average lifecycle of social media brands and MMORPG properties are roughly the same. Say 5-10 years?

[kodisha]

WOW would like to have a word.

[Ekaros]

WoW is the outlier that destroyed the genre. Looking at games released after it isn't pretty picture. Those before it fare better.

[specialist]

Mosdef. Ravelry and metafilter are my go to examples of outliers. By what magic are they sustaining themselves?