They let you browse recommended content and user profiles now without getting a fullscreen "please log in" modal covering the web client, which is nice.
but a huge hit to acquisition AND value add targeted ad impressions (IE expensive impressions). It allows Elon to wave the "hey look at the huge traffic" flag around while self sabotaging the business model further.
Not really. I didn't have a Twitter account before, and I still don't have one. The only thing that's changed is that I find myself using Twitter more...