[LPTS]

Go to a college and look at all the kids. They're using macs. That means, in the future, the people who make decisions will lean more towards mac.

I don't at all think that mac's polish is a gimmick. We know that using 2 monitors increases productivity. This is a general case of the fact that how you connect to your computer directly alters how your brain has to work in order to use the computer. It seems to me that a better user interface and a more clean design are important ways to decrease the cognitive friction with the computer. You know those little logos they put on pc laptops palmrests? Each of those, just by being in your visual field, causes a cascade of preconscious neurological activity as your brain triggers all the things it associates with the logos. Thus, just by sitting down to work in that environment, your are decreasing the brain power you can spend working. The superior mac UI generates much less cognitive friction, allowing me to focus more of my cognitive processes to thinking about what I'm working on. You may think this is a gimmick, I think it's essential to being maximally productive.

It's like the band velvet underground. Sure, there were more popular bands, but fans of velvet underground largely created later progress in subsequent waves of musical progress.