[biomcgary]

Personally, I'd be willing to pay more for Starlink, but that willingness is capped by the price of unlimited 4G plans in my area.

From a business perspective, I suspect that the number of potential consumers living (at the moment) in areas with wireless ISPs and no wired ISPs is quite a bit larger than than areas with no wireless ISP. However, with time, I suspect that WFH and Starlink will encourage some people to move farther out from current infrastructure and they will be almost entirely dependent on Starlink, since HughesNet and other geostationary satellite internet providers aren't really comparable in bandwidth or latency.