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As the article mentions, Pearl Jam tried to solve this one way, and it did not go well. Taylor Swift could theoretically do more shows, assuming she's physically capable, but she's already doing 2-3 shows in every venue on this tour[0]. There are weird incentives for artists, especially pop artists. They want young fans to be able to attend the shows, because that makes them fans for life. Conversely, young fans being shut out leads to them losing interest. But it's not feasible to means-test people buying tickets, so no matter what price you set them at, you can't be sure that the trust fund babies and scalpers won't get there first. In fact, you can be guaranteed the scalpers will get there first, this is what they do! Strict ID checks are frustrating for everyone and still don't always seem to work. Fan club ticket windows are great in theory, and I've taken advantage of that myself to get U2 tickets, but all that's really doing is adding additional expense, as scalpers learn quickly that they must pay $20 to join the fan club for every four tickets they intend to scalp. It's a tough problem, and perhaps one without a real solution. There's only so much TSwift to go around. 0. https://www.taylorswift.com/events/ |