[dale_glass]

No need for weird conspiracies. An actual ad executive explained to Musk what problems he had. Musk proceeded to get pissy and block him, which I'm sure the rest of them didn't find very reassuring.

So far what I've been hearing is that the ad industry considered Twitter to be a bad place to advertise to start with.

Then Musk came in. First thing he does is to shout that there's too many bots on the platform, which I'm sure is just the thing one wants to hear when advertising.

Then he fired a lot of people, which seems means that Twitter is now hard to advertise on anyway, because internal systems don't perform well anymore and people used to talk to got laid off. And Musk is heaping in extra controversies on top.

Musk is simply incompetent at running this particular business.

[dcow]

You seem to be the one embroiled in conspiracies. Removing bots from the platform will make it more valuable and effective for advertisers in the long run. Firing deadweight will make it more lucrative in the long run. There’s a saying: “when you remove your hand from the bucket of water, the void will fill”.

[dale_glass]

No, I'm saying that one of the first things Musk did was saying "This has a lot more bots than I thought at first". He wanted to bail out over that. Advertisers of course saw that, and that didn't make Twitter any more attractive to them.

Yes, firing deadweight might help. Doing it immediately, before figuring out who's dead weight and who is not, that was the stupid part.