[cloudmike]

As others have mentioned, "making software programmable" isn't really landing for me.

In the tradition of borrowing terms from the games industry (where we often see early popularization of good ideas), I wonder if "modding" could be a helpful addition somewhere in your marketing.

This seems to have worked for the term "multiplayer", though "moddable" probably isn't as widely appreciated yet.

[Kinrany]

Even in gaming modding is still somewhat niche.