[rahen]

That's a privacy coin. It mostly attracts agorists, not businesses.

[ajconway]

But, given a choice, wouldn't you choose your own transactions to be untraceable?

[rahen]

Of course. I used to like Monero (XMR) despite its shortcomings, but Lightning is now more promising. It essentially solves all the flows in Bitcoin: scalability, fungability and privacy.