[danpalmer]

> it's very difficult to find anything that someone, somewhere won't be offended by

Sure, but there's a big difference to the marketability of a product between whether 30% get a funny feeling that it's not a great name and won't promote via word of mouth, vs 0.0001% who are known for taking issue with a lot of stuff shouting about it in their echochamber.

> But "lunatic" hasn't been commonly used in its offensive sense in nearly a century

I think it was reasonable to refer to "lunatic asylums" or even "looney bins" until quite recently. The offensiveness may be less, and less targeted at individuals than it was 100 years ago, but it's still there.