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by squeaky-clean
1300 days ago
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I mostly agree with your point, but it's a bit more specific than that. I used to work in airfare advertising and we could target ads at people who were interested in certain locations. You searched for flights to Paris and they were $600 and didn't purchase? Well now there's a weekend deal where it's $450 and we'll bid on Instagram ads that target you. You've flown to Europe, Asia and North America? Here's some Latam flight ads. Flew to Chicago over the Christmas holiday? We'll show you some Chicago flight ads next October. We didn't get access to the actual user lists, but the queries you could build in your ad bids could include these factors. We were also in a special "Ads For Travel" partner program, so we probably had bid options not available to the average FB ads account manager. |
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