[acdha]

Also cost savings has a hard, well known upper bound but revenue growth is speculative with many opportunities for pleasant fantasy. Business leaders love the idea of being the visionary who takes a big gamble and makes it work.

Facebook is an example of where that breaks down: there isn’t an easy way to grow that much larger so they would likely see greater return from cost savings than they are likely to make from VR, but after a couple decades of thinking of themselves as this incredibly innovative tech company it’s hard to accept that they’re stable as an ad company.