[sofixa]

> What's Intel's response to this as a company?

They've lowered prices on their CPUs, and they have come out with so-called BIG.little designs (small eco low powered CPU cores for mundane stuff, and higher power ones for heavy lifting, in the same package with automatic switching - phones with ARM have had this for years, but it's new for x86 desktops/laptops).

Intel don't make ARM based chips, while AMD (who generally do more diverse things like special designs for consoles) have indicated they might. I'm not sure what competitive advantage they'd have, but Qualcomm need more ARM competition so anyone is welcome. The big blocker is TSMC capacity though.