[angry_octet]

It's a failure of the data science team management that they didn't make themselves a front line capability. It is easy for OR (Operations Research) to explain their business value, any DS team that only stays at the tail end of building capability is liable to be cut (or under invested).

For DS it might mean being more on the market research / customer requirements / subscriber churn side, instead of being on the back end of services improvement / risk reduction. Be the thing that customers are asking about, that brings new customers.