[compiskey]

Agreed. My point is I am not going to see a marketer as aiming for the same goal “as an experimental physicist.”

To borrow the Lindy effect; whether someone likes the jacket in color A or B is of such short lived value it’s a huge waste of the resources that went into the pipeline needed to come to the conclusion.

Here’s an A/B test; rethink logistics to increase customization of outputs or continue to create design jobs who define what’s trendy and acceptable?

[thewataccount]

I think we're are getting caught up on what's being tested.

In the context of what we're talking about, you can A/B test more than marketing, you're can test variables like UI/UX.

Yes clothes fall in and out of fashion, but changing the placement, color, size of the "add to cart" button isn't something that's going to be changing frequently.

Another example might be adding a "trending" tab the top navigation of a page or whether the "what's trending" vs "what you like" provide more engagement as the default page.

Youtube recently tested randomly lowering people's video resolution to see who changed it back to gauge the importance of the resolution to their customers.

[TeMPOraL]

> Youtube recently tested randomly lowering people's video resolution to see who changed it back to gauge the importance of the resolution to their customers.

I wish they start gauging how frustrating such tests are, particularly for the test group. I've been cursing at YouTube many times over the past weeks because of this very issue - and now I learn it's not even a bug, but an A/B test.

[compiskey]

I agree with your analysis of how I see things.

I disagree that I am “caught up” on anything.

I have a preference that’s been refined over time. Not a psychological error in perception.