[a4isms]

I've been a part of this argument before. I have another, additional perspective on why growth is more important than cost-cutting in many cases. If there are costs to be cut, you can cut them today, you can cut them tomorrow, they're right there and eventually, you can hire someone/buy something to cut those costs.

But growth is a tricky thing. If you're in a land grab market and you cut your costs at the expense of growth, you may find that you lost your chance to grow, because the market is now dominated by other people.

For people with this mentality, they expect in the long term to cut costs, but only after growth has slowed for reasons out of their control, e.g. the makret is stabilizing and has already chosen the #1 big gorilla, the #2 little gorilla, and numbers #3 though #100 small monkeys picking up scraps.